Welcome to the Home of the California Financial Privacy Initiative

We are dedicated to helping defeat the financial services industry’s full-throttle attack on our financial privacy.

To this day, we cannot stop our financial institutions from selling, sharing or profiling our most sensitive information with companies we may know nothing about. This results in more than just annoying telemarketing calls, unsolicited emails and junk mail. It has contributed to an explosion in identity theft, which is our fastest growing crime – up 500% in the last few years! More troubling is the threat to consumer confidence in what should be America’s strongest competitive weapon – information technology.

Numerous polls have proven that Californians want to be asked for their explicit permission before their information is shared with third parties. Yet all attempts to pass stronger privacy legislation in California have failed, despite overwhelming public support. This was the result of the powerful financial services industry and their determination to defeat proposed legislation by contributing millions of dollars to our elected officials, who ultimately decided that business needs are more important than consumer needs.

It’s time for us to take matters into our own hands with an initiative that places this crucial issue on the 2004 ballot. This will allow us to vote for greater control over the use of our personal financial information. We can no longer leave it up to our political leaders who, for the last three years straight, have failed to provide what an overwhelming number of Californians want – stronger privacy laws.

Your support is needed in this battle to protect consumer privacy. Please contribute now to this important cause.